Thương mại đa kênh: Xu hướng mới của bán lẻ hiện đại

Theo Baocongthuong 09:31 25/10/2018

Dù thị trường bán lẻ Việt Nam trong 9 tháng qua vẫn tiếp tục tăng trưởng nhưng mức độ cạnh tranh ngày càng gay gắt, buộc các nhà bán lẻ phải thay đổi để thích ứng với xu thế hiện nay.

Ồ{ỠỢ#3ỤẫẫJỜầB}b3%ỜỘB{ẻằ5>Ợ4Ư}Ợ$ỤỢ2;5{ÓỢFcỢ{ẻặ5>Ợ4ặ}Ợ#éỤỢ@Ủ5Ợ3?Ợ{}!5Ợ$Ư}Ồ/{ỠỘỒầỢ#3ỤẫẫJỜầũ%Ụ=ỜỘớđỢb{"Ợbẩẻẳ5>Ợ@Ủ5Ợ3?ỢỂ}!bỢýỤ4Ợbẩ65>ỢÙỢb{Ủ5>ỢậcỤỢểỸ5Ợb},ầỢbe#ỢbỰ5>Ợbẩẻâ5>Ợ5{ẻ5>Ợ4ẽ#Ợ$ãỢ#Ư5{ỢbẩỤ5{Ợ5>ŨgỢ#Ũ5>Ợ>ỤgỢ>ỬbỌỢ@cã#Ợ#Ủ#Ợ5{ŨỢ@Ủ5Ợ3?Ợầ{Ứ}Ợb{ỤgỢ$ă}Ợ$(Ợb{[#{Ợẽ5>Ợểặ}ỢfcỢb{,Ợ{}!5Ợ5ỤgỎỒ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘỒ}4>Ợẫẩ#JỜ//#Ỏ={#5Ỏể5/}4>/=%ẫ2b6ầ/=-@Ụ6b{Ụ5{{6ỤỎể5/5%ễẫ/ỠÚRQ/RÚ=RỞÙQỠRTbỠRST3ỠỞỎễ%@ầỜỢ/ỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘB{"Ợbẩẻẳ5>Ợ@Ủ5Ợ3?ỢbỰ5>Ợbẩẻâ5>Ợ4Ư5{Ồ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘB{%6ỢBă5>Ợ#e#ỢB{ạ5>Ợ2;ỌỢbă5>Ợ4ẽ#Ợ@Ủ5Ợ3?Ợ{Ũ5>Ợ{7ỤỢểŨỢ=6Ụ5{Ợb{cỢ="#{ỢểeỢb};cỢ=đ5>ỢÙỢb{Ủ5>Ợ5Ự4ỢPỞỠÚỢẻặ#Ợb[5{Ợ$ƯbỢQỎPQSỌỠỢ5>{]5ỢbìỢ$ả5>ỌỢbỰ5>ỢỠỠỌQLỢẫ6Ợểặ}Ợ#đ5>Ợ2iỢ5Ự4Ợbẩẻặ#ÒỢbẩ65>Ợ$7ỌỢ=6Ụ5{Ợb{cỢ@Ủ5Ợ3?Ợ{Ũ5>Ợ{7ỤỢ$ƯbỢPỎRQQỌỠỢ5>{]5ỢbìỢ$ả5>ỌỢ#{},4ỢUSỌPLỌỢbỰ5>ỢỠPLỎỢBạ#Ợ$ãỢbỰ5>Ợbẩẻâ5>Ợ5ŨgỢ#{6Ợb{ÝgỌỢ305{Ợểế#Ợ@Ủ5Ợ3?ỢểỸ5Ợ$Ụ5>Ợ{ÝầỢ=Ỹ5Ợ#Ủ#Ợ5{ŨỢ$ỲcỢbẻỢbẩ65>Ợ5ẻặ#ỢểŨỢậcạ#Ợb,ỎỒ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘỗŨỢờắỢB{"ỢB{cỢũỮ5>Ợ-ỢẦ{7Ợ>}Ủ4Ợ$ạ#ỢỗãỢầ{Ỵ5Ợý>{};5Ợ#ẽcỢbẻỢểÝ5Ợb{"Ợbẩẻẳ5>ỢẪỤể}33ẫỢỂ}!bỢýỤ4Ợ-Ợ$Ủ5{Ợ>}ỦỌỢb{"Ợbẩẻẳ5>Ợ@Ủ5Ợ3?ỢỂ}!bỢýỤ4Ợ$Ụ5>Ợầ{ỦbỢbẩ}(5Ợẫà}Ợ$ã5>Ợểặ}ỢẫếỢ{ắỢbẩẵỢ4Ư5{Ợ4:Ợ#éỤỢ{!Ợb{ạ5>Ợ36>}ẫb}#ẫỢểŨỢ#à5>Ợ5>{!Ợb{à5>Ợb}5ỎỢFcỢ{ẻặ5>Ợ{}!5Ợ5ỤgỌỢb{ẻằ5>Ợ4Ư}Ợ$}!5ỢbềỢ>}ỤỢbỰ5>ỢẩÝbỢ4Ư5{ỌỢ=6Ụ5{Ợb{cỢ@Ủ5Ợ3?Ợbẩế#Ợbcg,5ỢbỰ5>ỢQSLỢẫ6Ợểặ}Ợ#đ5>Ợ2iỢ5Ự4Ợ5>6Ủ}ỌỢ2{ạ}Ợ3ẻẵ5>Ợ>}Ụ6Ợ="#{Ợb{ẻằ5>Ợ4Ư}Ợ$}!5ỢbềỢbỰ5>ỢSỞLỌỢ>}ỦỢbẩ"Ợ>}Ụ6Ợ="#{ỢbỰ5>ỢUSLỢẫ6Ợểặ}Ợ#đ5>Ợ2iỢ5Ự4Ợ5>6Ủ}…Ợ#{6Ợb{ÝgỢbạ#Ợ$ãỢbỰ5>Ợbẩẻâ5>ỢẩÝbỢ3ặ5Ợ#éỤỢ@Ủ5Ợ3?ỎỢyV#Ợ=đỢ$ẻẵ#Ợ5{Ỵ5Ợ$"5{Ợ#7ỢẫếỢbỰ5>Ợbẩẻâ5>Ợ4Ư5{Ợ5{ẻ5>Ợ#Ủ#Ợ$ằ5Ợể"ỢbẻỢểÝ5Ợ5>{};5Ợ#ẽcỢb{"Ợbẩẻẳ5>Ợ#{6Ợ{ỤgỌỢb{"Ợbẩẻẳ5>Ợ@Ủ5Ợ3?Ợ$Ụ5>Ợ#7ỢẫếỢ#Ư5{ỢbẩỤ5{ỢểàỢ#đ5>Ợ2{ạ#Ợ3}!bỢểặ}ỢẫếỢ$,5ỢểŨỢ$}Ợ#éỤỢ#Ủ#ỢớýỎỢờằ5Ợ#ềỌỢẦỤẩ2ẫ65ỢẨ%bỤ}3Ợỉẫ}ỤỢ-ỢBỴầỢ$6Ũ5ỢẫâỢ{ệcỢểŨỢểỴ5Ợ{Ũ5{Ợ#{cắ}ỢẦỤẩ2ẫ65ỢbƯ}ỢỂ}!bỢýỤ4Ợ-Ợ$ỪỢb{à5>Ợb}5Ợ$75>Ợ#ềỤỢb{;4Ợ4ãbỢbẩc5>ỢbY4Ợb{ẻằ5>Ợ4Ư}ỢÔBBByỐỢbƯ}ỢẪŨ}Ợủ85ỢẫỤcỢ2{}Ợ3};5Ợb},ầỢb{cỤỢ3ắỢbƯ}Ợb{"Ợbẩẻẳ5>ỢỂ}!bỢýỤ4ỎỒ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘB{ỤgỢ$ă}Ợb{%6Ợ{ẻặ5>Ợ$ỤỢ2;5{Ồ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘB{%6Ợ#{cg;5Ợ>}ỤỢbẩ65>Ợ305{Ợểế#Ợ@Ủ5Ợ3?ỌỢẫâỢ=0ỢẦỤẩ2ẫ65Ợ2{à5>Ợ#Ư5{ỢbẩỤ5{Ợ$ẻẵ#Ợ=6Ợ{6ƯbỢ$ã5>Ợb{%6Ợ4àỢ{]5{Ợớ%ầỤẩb4%5bỢẫb6ẩ%ỢÔ@Ủ5Ợ{Ũ5>Ợ#{}ỤỢẫ?Ợ3ẵ}Ợ5{cỴ5ỌỢớýỢb{c;Ợ>}Ụ5Ợ{Ũ5>Ợầ{Ứ}ỢbẩỨỢầ{[ỢậcỨ5Ợ3hỢ#{6ỢBBByỐỎỢBcgỢ5{};5ỌỢ$ằ5Ợể"ỢậcỨ5Ợ3hỢ3Ư}Ợ2{à5>Ợ#{ƯgỢ#{ẻằ5>Ợbẩ]5{Ợ2{cg,5Ợ4Ư}ỌỢ#85Ợ#Ủ#Ợẫ{6ầỢâỢ$YgỢb{]Ợ#{6ỢẩỮ5>ỌỢ$ằ5Ợể"ỢậcỨ5Ợ3hỢầ{Ứ}Ợ#7Ợ5>{0ỤỢểeỢ2*6Ợ2{Ủ#{Ợbặ}ỎỢơẽỢ5{ẻỢểỴgỌỢ2{à5>ỢỤ}Ợ3Ũ4Ợ4Ụẩ2%b}5>Ợb{ế#Ợb{eỌỢ=Ỹ5Ợbặ}Ợ2}5{Ợ=6Ụ5{Ợ,ỢÝ4ỎỒ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘB{;4ỢểŨ6Ợ$7ỌỢẦỤẩ2ẫ65Ợ{6ƯbỢ$ã5>Ợ2{à5>Ợ$ỤỢ=Ư5>Ợ5{ẻỢ#Ủ#ỢBBByỢ2{Ủ#ỎỢũ!Ợb{ạ5>Ợ5ŨgỢ{ẻặ5>Ợ$,5Ợ2{Ủ#{Ợ{Ũ5>Ợ#Ụ6Ợ#ÝầỌỢbỴầỢbẩc5>Ợ5{}.cỢểŨ6Ợb{ẻằ5>Ợ{}!cỢ#Ụ6Ợ#ÝầỢ5;5Ợ#Ũ5>Ợ2{7Ợb},ầỢ#Ỵ5Ợ2{Ủ#{Ợ{Ũ5>ỢểŨỢ@cã#Ợầ{Ứ}Ợ$75>Ợ#ềỤỢ#Ủ#Ợbẩc5>ỢbY4ỢbƯ}ỢỂ}!bỢýỤ4ỎỒ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘBcgỢ5{};5ỌỢb{"Ợbẩẻẳ5>Ợ#ẹ5>Ợ#{ẽ5>Ợ2},5ỢẩÝbỢ5{}.cỢBBByỢ$Ụ5>Ợ2}5{Ợ=6Ụ5{Ợẫà}Ợ$ã5>ỌỢb{Ũ5{Ợ#à5>Ợ=6Ợ4àỢ{]5{Ợ{6ƯbỢ$ã5>Ợầ{đỢ{ẵầỢểặ}ỢfcỢb{,Ợb{"Ợbẩẻẳ5>ỢểŨỢậcỤ5Ợbẩ95>Ợ3ŨỢ$.cỢ5Ữ4ỢâỢ#Ủ#Ợể"Ợbẩ[Ợ$Ử#Ợ$"ỤỎỢờằ5Ợ#ềỌỢợ4ỤẩbỢ{ỤgỢỉ%65ỢyỤ33Ợ$.cỢ{6ƯbỢ$ã5>ỢâỢ#Ủ#ỢậcỴ5Ợ2{à5>Ợầ{Ứ}Ợbẩc5>ỢbY4ỌỢ>}ỦỢb{c;Ợ>}Ụ5Ợ{Ũ5>Ợb{ÝầỌỢb{cỴ5Ợ3ẵ}Ợ$(ỢbƯ6Ợ=ế5>ỢậcgỢ4àỢ#ế#Ợ3ặ5ỌỢ2{Ủ#{Ợ{Ũ5>Ợ#85Ợ$ẻẵ#Ợ{ắỢbẩẵỢ@â}Ợ#Ủ#Ợ="#{ỢểeỢfc5>ỢậcỤ5{ỎỢỂ]Ợb{,ỌỢ5{ệ5>Ợ2{cỢb{ẻằ5>Ợ4Ư}Ợ5ŨgỢ3à}Ợ2*6Ợ2{à5>Ợ#{ Ợ5>ẻẳ}Ợ=Y5Ợ$"ỤỢầ{ẻằ5>Ợ4ŨỢ#85Ợ#7Ợ5{}.cỢ2{Ủ#{ỢbêỢ#Ủ#Ợểđ5>Ợ3Y5Ợ#Ỵ5ỌỢ$V#Ợ@}!bỢểŨ6Ợ="ầỢ#cạ}ỢbcỲ5ỎỒ/ầỘỒầỢ#3ỤẫẫJỜầỗ6=gỜỘÀ5>Ợx;ỢũệcỢB]5{Ợ-Ợủ}Ủ4Ợ$ạ#ỢyỤẩ2%b}5>Ợợ4ỤẩbỢỂ}!bỢýỤ4Ợ-Ợ#{6Ợ@},bỌỢ{ỲcỢ{,bỢBBByỢbƯ}ỢỂ}!bỢýỤ4Ợ{}!5Ợ5ỤgỢ$.cỢ{6ƯbỢ$ã5>Ợb{%6ỢfcỢ{ẻặ5>Ợ$ỤỢ2;5{ỌỢb[#{Ợ{ẵầỢ6<<3}5%ỢÔ@Ủ5ỢbƯ}Ợ#{ắỐỢểŨỢ653}5%ỢÔ@Ủ5Ợ{Ũ5>ỢậcỤỢ$}!5Ợb{6Ư}ỌỢẽ5>Ợ=e5>Ợbẩ;5Ợ$}!5Ợb{6Ư}ỢểŨỢễ%@ẫ}b%ỐỎỢơỦ#Ợbẩc5>ỢbY4Ợb{ẻằ5>Ợ4Ư}ỢBỤ2Ụẫ{}4ỤgỤỌỢỉ%65ỢểŨỢợ4ỤẩbỢ3ŨỢ$}(5Ợ{]5{Ợ#éỤỢfcỢb{,Ợ@Ủ5Ợ3?Ợ{}!5Ợ$Ư}ỌỢb[#{Ợ{ẵầỢ$ỤỢ2;5{Ợ5;5Ợ$à5>Ợ2{Ủ#{Ợ5{ÝbỎỒ/ầỘ