Thương mại đa kênh: Xu hướng mới của bán lẻ hiện đại

Theo Baocongthuong 09:31 25/10/2018

Dù thị trường bán lẻ Việt Nam trong 9 tháng qua vẫn tiếp tục tăng trưởng nhưng mức độ cạnh tranh ngày càng gay gắt, buộc các nhà bán lẻ phải thay đổi để thích ứng với xu thế hiện nay.

Ọ!ƠỔỲ"SââÍỘặẤ(ấ"ỸỘỎẤ!dạ0.Ổ Ú(ỔỶSỔ]%0!KỔẾầỔ!dả0.Ổ ả(ỔỲbSỔÝT0Ổ"=Ổ!(?0ỔỶÚ(Ọ/!ƠỎỌặỔỲ"SââÍỘặuỸSỴỘỎồẩỔấ!>Ổấẵdã0.ỔÝT0Ổ"=ỔẼ(?ấỔữS Ổấẵ10.ỔRỔấ!T0.ỔẳầSỔẽY0Ổấ(*ặỔấẫỲỔấỦ0.Ổấẵdắ0.Ổ0!d0.Ổ đỲỔỶaỔỲÚ0!ỔấẵS0!Ổ0.UềỔỲU0.Ổ.SềỔ.ŨấMỔÝầaỲỔỲTỲỔ0!UỔÝT0Ổ"=Ổặ!Ù(Ổấ!SềỔỶá(ỔỶ:Ổấ!)Ỳ!Ổđ0.Ổẽả(ỔếầỔấ!*Ổ!(?0Ổ0SềNỌ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎỌ( .ỔâẵỲÍỘ//ỲNỴ!Ỳ0Nẽ0/( ./ỴỸâ]ấ1ặ/Ỵ-ÝS1ấ!S0!!1SNẽ0/0Ỹêâ/ƠQỢỜ/ỢQỴỢỖRỜƠỢỠấƠỢỞỠ"ƠỖNêỸÝặỘỔ/ỎỌặỔỲ"SââÍỘặô1ỴềỘỎẤ!>Ổấẵdã0.ỔÝT0Ổ"=ỔấỦ0.Ổấẵdắ0.Ổ Ú0!Ọ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎẤ!Ỹ1ỔẤá0.ỔỲẫỲỔẤ!80.Ổ]%MỔấá0.Ổ đỲỔÝT0Ổ"=Ổ!U0.Ổ!2SỔẽUỔỴ1S0!Ổấ!ầỔỴ>Ỳ!ỔẽẫỔấ(%ầỔỴẩ0.ỔRỔấ!T0.Ổ0Ủ ỔỚỖƠQỔdảỲỔấ)0!ỔỶÚấỔỜNỚỜỞMƠỔ0.!<0ỔấfỔỶ90.MỔấỦ0.ỔƠƠMỜỊỔâ1Ổẽả(ỔỲẩ0.Ổ]ểỔ0Ủ ỔấẵdảỲLỔấẵ10.ỔỶ2MỔỴ1S0!Ổấ!ầỔÝT0Ổ"=Ổ!U0.Ổ!2SỔỶÚấỔỚNỢỜỜMƠỔ0.!<0ỔấfỔỶ90.MỔỲ!(* ỔPỞMỚỊMỔấỦ0.ỔƠỚỊNỔẤ8ỲỔỶaỔấỦ0.Ổấẵdắ0.Ổ0UềỔỲ!1Ổấ!ỮềMỔ"}0!ỔẽéỲỔÝT0Ổ"=ỔẽY0ỔỶS0.Ổ!ỮặỔỴY0ỔỲTỲỔ0!UỔỶVầỔấdỔấẵ10.Ổ0dảỲỔẽUỔẳầ8ỲỔấ*NỌ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎôUỔộàỔẤ!>ỔẤ!ầỔuƯ0.Ổ-ỔẶ!2Ổ.(T ỔỶ8ỲỔôaỔặ!W0Ổữ.!(%0ỔỲđầỔấdỔẽỮ0Ổấ!>Ổấẵdã0.ỔÂSẽ(""âỔẼ(?ấỔữS Ổ-ỔỶT0!Ổ.(TMỔấ!>Ổấẵdã0.ỔÝT0Ổ"=ỔẼ(?ấỔữS ỔỶS0.Ổặ!TấỔấẵ(:0Ổâ7(ỔỶa0.Ổẽả(ỔâéỔ!àỔấẵăỔ Ú0!Ổ $ỔỲbSỔ!?Ổấ!80.Ổ"1.(âấ(ỲâỔẽUỔỲ70.Ổ0.!?Ổấ!70.Ổấ(0NỔẾầỔ!dả0.Ổ!(?0Ổ0SềMỔấ!dạ0.Ổ Ú(ỔỶ(?0ỔấẹỔ.(SỔấỦ0.ỔẵỮấỔ Ú0!MỔỴ1S0!Ổấ!ầỔÝT0Ổ"=ỔấẵéỲỔấầề*0ỔấỦ0.ỔỜỞỊỔâ1Ổẽả(ỔỲẩ0.Ổ]ểỔ0Ủ Ổ0.1T(MỔ]!8(Ổ"dă0.Ổ.(S1ỔỴ>Ỳ!Ổấ!dạ0.Ổ Ú(ỔỶ(?0ỔấẹỔấỦ0.ỔỞỖỊMỔ.(TỔấẵ>Ổ.(S1ỔỴ>Ỳ!ỔấỦ0.ỔPỞỊỔâ1Ổẽả(ỔỲẩ0.Ổ]ểỔ0Ủ Ổ0.1T(…ỔỲ!1Ổấ!ỮềỔấ8ỲỔỶaỔấỦ0.Ổấẵdắ0.ỔẵỮấỔ"ả0ỔỲbSỔÝT0Ổ"=NỔửỨỲỔỴẩỔỶdăỲỔ0!W0ỔỶ>0!ỔỲ2ỔâéỔấỦ0.Ổấẵdắ0.Ổ Ú0!Ổ0!d0.ỔỲTỲỔỶạ0Ổẽ>ỔấdỔẽỮ0Ổ0.!(%0ỔỲđầỔấ!>Ổấẵdã0.ỔỲ!1Ổ!SềMỔấ!>Ổấẵdã0.ỔÝT0Ổ"=ỔỶS0.ỔỲ2ỔâéỔỲÚ0!ỔấẵS0!Ổẽ7ỔỲẩ0.Ổ]!8ỲỔ"(?ấỔẽả(ỔâéỔỶ*0ỔẽUỔỶ(ỔỲbSỔỲTỲỔồữNỔộạ0ỔỲẹMỔẶSẵ]â10ỔẴỸấS("Ổhâ(SỔ-ỔẤWặỔỶ1U0ỔâắỔ!ẻầỔẽUỔẽW0Ổ!U0!ỔỲ!ầà(ỔẶSẵ]â10ỔấÚ(ỔẼ(?ấỔữS Ổ-ỔỶỤỔấ!70.Ổấ(0ỔỶ20.ỔỲẹSỔấ!% Ổ aấỔấẵầ0.ỔấỬ Ổấ!dạ0.Ổ Ú(ỔÓẤẤẤửÒỔấÚ(ỔÂU(Ổt30ỔâSầỔ]!(Ổ"(%0Ổấ(*ặỔấ!ầSỔ"àỔấÚ(Ổấ!>Ổấẵdã0.ỔẼ(?ấỔữS NỌ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎẤ!SềỔỶá(Ổấ!Ỹ1Ổ!dả0.ỔỶSỔ]%0!Ọ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎẤ!Ỹ1ỔỲ!ầề%0Ổ.(SỔấẵ10.Ổ"}0!ỔẽéỲỔÝT0Ổ"=MỔâắỔỴ}ỔẶSẵ]â10Ổ]!70.ỔỲÚ0!ỔấẵS0!ỔỶdăỲỔỴ1Ổ!1ÚấỔỶa0.Ổấ!Ỹ1Ổ 7Ổ!<0!ỔồỸặSẵấ Ỹ0ấỔâấ1ẵỸỔÓÝT0Ổ!U0.ỔỲ!(SỔâ=Ổ"ă(Ổ0!ầW0MỔồữỔấ!ầ%Ổ.(S0Ổ!U0.Ổặ!Ù(ỔấẵÙỔặ!)ỔẳầÙ0Ổ"ệỔỲ!1ỔẤẤẤửÒNỔẤầềỔ0!(%0MỔỶạ0Ổẽ>ỔẳầÙ0Ổ"ệỔ"Ú(Ổ]!70.ỔỲ!ÚềỔỲ!dạ0.Ổấẵ<0!Ổ]!ầề*0Ổ Ú(MỔỲ30ỔỲTỲỔâ!1ặỔắỔỶỬềỔấ!<ỔỲ!1ỔẵƯ0.MỔỶạ0Ổẽ>ỔẳầÙ0Ổ"ệỔặ!Ù(ỔỲ2Ổ0.!}SỔẽẫỔ]@1Ổ]!TỲ!Ổấả(NỔốđỔ0!dỔẽWềMỔ]!70.ỔS(Ổ"U Ổ Sẵ]Ỹấ(0.Ổấ!éỲỔấ!ẫMỔỴY0Ổấả(Ổ](0!ỔỴ1S0!Ổ*ỔỮ NỌ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎẤ!% ỔẽU1ỔỶ2MỔẶSẵ]â10Ổ!1ÚấỔỶa0.Ổ]!70.ỔỶSỔỴÚ0.Ổ0!dỔỲTỲỔẤẤẤửỔ]!TỲNỔu?Ổấ!80.Ổ0UềỔ!dả0.ỔỶ*0Ổ]!TỲ!Ổ!U0.ỔỲS1ỔỲỮặMỔấWặỔấẵầ0.Ổ0!(&ầỔẽU1Ổấ!dạ0.Ổ!(?ầỔỲS1ỔỲỮặỔ0%0ỔỲU0.Ổ]!2Ổấ(*ặỔỲW0Ổ]!TỲ!Ổ!U0.ỔẽUỔÝầaỲỔặ!Ù(ỔỶ20.ỔỲẹSỔỲTỲỔấẵầ0.ỔấỬ ỔấÚ(ỔẼ(?ấỔữS NỌ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎẤầềỔ0!(%0MỔấ!>Ổấẵdã0.ỔỲc0.ỔỲ!đ0.Ổ](*0ỔẵỮấỔ0!(&ầỔẤẤẤửỔỶS0.Ổ](0!ỔỴ1S0!Ổâ7(ỔỶa0.MỔấ!U0!ỔỲ70.ỔỴ1Ổ 7Ổ!<0!Ổ!1ÚấỔỶa0.Ổặ!ẩỔ!ăặỔẽả(ỔếầỔấ!*Ổấ!>Ổấẵdã0.ỔẽUỔẳầS0Ổấẵ40.Ổ"UỔỶ&ầỔ0Ư ỔắỔỲTỲỔẽ>Ổấẵ)ỔỶŨỲỔỶ>SNỔộạ0ỔỲẹMỔổ SẵấỔ!SềỔhỸ10ỔửS""ỔỶ&ầỔ!1ÚấỔỶa0.ỔắỔỲTỲỔẳầW0Ổ]!70.Ổặ!Ù(Ổấẵầ0.ỔấỬ MỔ.(TỔấ!ầ%Ổ.(S0Ổ!U0.Ổấ!ỮặMỔấ!ầW0Ổ"ă(ỔỶ:ỔấÚ1ỔỴé0.ỔẳầềỔ 7ỔỲéỲỔ"ả0MỔ]!TỲ!Ổ!U0.ỔỲ30ỔỶdăỲỔ!àỔấẵăỔÝắ(ỔỲTỲỔỴ>Ỳ!ỔẽẫỔếầ0.ỔẳầS0!NỔẼ<Ổấ!*MỔ0!ẻ0.Ổ]!ầỔấ!dạ0.Ổ Ú(Ổ0UềỔ"7(Ổ]@1Ổ]!70.ỔỲ!{Ổ0.dã(ỔỴỬ0ỔỶ>SỔặ!dạ0.Ổ UỔỲ30ỔỲ2Ổ0!(&ầỔ]!TỲ!ỔấeỔỲTỲỔẽẩ0.Ổ"Ử0ỔỲW0MỔỶỨỲỔÝ(?ấỔẽU1ỔỴ>ặỔỲầ8(ỔấầV0NỌ/ặỎỌặỔỲ"SââÍỘặô1ỴềỘỎỵ0.Ổự%ỔuẻầỔẤ<0!Ổ-Ổt(T ỔỶ8ỲỔửSẵ]Ỹấ(0.Ổổ SẵấỔẼ(?ấỔữS Ổ-ỔỲ!1ỔÝ(*ấMỔ!VầỔ!*ấỔẤẤẤửỔấÚ(ỔẼ(?ấỔữS Ổ!(?0Ổ0SềỔỶ&ầỔ!1ÚấỔỶa0.Ổấ!Ỹ1ỔếầỔ!dả0.ỔỶSỔ]%0!MỔấ)Ỳ!Ổ!ăặỔ1,,"(0ỸỔÓÝT0ỔấÚ(ỔỲ!àÒỔẽUỔ10"(0ỸỔÓÝT0Ổ!U0.ỔẳầSỔỶ(?0Ổấ!1Ú(MỔđ0.ỔỴẫ0.Ổấẵ%0ỔỶ(?0Ổấ!1Ú(ỔẽUỔêỸÝâ(ấỸÒNỔốTỲỔấẵầ0.ỔấỬ Ổấ!dạ0.Ổ Ú(ỔẤS]Sâ!( SềSMỔhỸ10ỔẽUỔổ SẵấỔ"UỔỶ(:0Ổ!<0!ỔỲbSỔếầỔấ!*ỔÝT0Ổ"=Ổ!(?0ỔỶÚ(MỔấ)Ỳ!Ổ!ăặỔỶSỔ]%0!Ổ0%0ỔỶ70.Ổ]!TỲ!Ổ0!ỮấNỌ/ặỎ