Viện nghiên cứu Hyundai (HRI) cho biết nhóm nhạc nổi tiếng của Hàn Quốc BTS đóng vai trò quan trọng đối với sự phát triển của nền kinh tế Hàn Quốc vượt ra ngoài lĩnh vực văn hóa, theo đó giá trị kinh tế hàng năm mà nhóm nhạc được xem là hiện tượng âm nhạc toàn cầu này mang lại vào khoảng 4.000 tỷ won (3,54 tỷ USD).

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