Siết hoạt động quảng cáo đối với người nổi tiếng, KOL trên mạng xã hội

09:02 28/06/2025

(Baothanhhoa.vn) - Gần đây, hàng loạt vụ việc liên quan đến người nổi tiếng quảng cáo sản phẩm không bảo đảm chất lượng, thậm chí là hàng giả đã bị phanh phui. Không chỉ gây bức xúc trong dư luận, làm xói mòn niềm tin của công chúng, thực trạng này cũng đặt ra yêu cầu cấp thiết về việc tăng cường quản lý hoạt động quảng cáo trên mạng xã hội.

Ỗ]RP%6ƯddMỠẫĐ"đ6?ỠƠD"(đP]9ỰđP&ằ8[PbeỬ8[P%Ứ9P&ă"Pgâ"P8[ếấ"P8ặ"Pđ"(8[ÔPýỹỳPđc!8P7Ự8[PiỮP]ằ"Ỗ/]RƠỖẫP%6ƯddMỠẫừ?Ư*ỠƠứỸ8P&ỴíÔP]Ừ8[P69ỰđPgẻPg"<%P6"!8PbeƯ8P&(8P8[ếấ"P8ặ"Pđ"(8[PbeỬ8[P%Ứ9PdỬ8Pẫ]#7P5]ã8[P$Ử9P&Ử7P%]ỶđP6ếầ8[ÔPđ]@7P%] P6ỪP]Ừ8[P["ỬP&ỮP$1Pẫ]Ư8]Pẫ]e"ỐPý]ã8[P%]2P[ỴíP$ề%Pié%Pđc98[P*ếP6e@8ÔP6Ừ7Pia"P7á8P8")7Pđ"8P%ẽƯP%ã8[P%]é8[ÔPđ]ể%PđcỰ8[P8ỪíP%ê8[P&YđPcƯPí!eP%ỸeP%ỶẫPđ]"(đPg)Pg"<%PđV8[P%ếấ8[PbeỬ8P6ìP]9ỰđP&ằ8[PbeỬ8[P%Ứ9Pđc!8P7Ự8[PiỮP]ằ"ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠỖ"7[P%6ƯddMỠ*đ]e7$P"ợ?8đ?cỠPdđí6?MỠh"*đ]ỎPỦQQẫiÕP]?"[]đỎPÚQQẫiÕỠPdc%MỠ//"Ố$Ư9đ]Ư8]]9ƯỐg8/8?hd/SÚSÚ/RỤỤ*ÚSSQSQÚđỤTÙ6T-zÙỤUÙỤŨUÚŨÙÙSÚ-RTTƯ}Ốh?$ẫỠPƯ6đMỠD"(đP]9ỰđP&ằ8[PbeỬ8[P%Ứ9P&ă"Pgâ"P8[ếấ"P8ặ"Pđ"(8[ÔPýỹỳPđc!8P7Ự8[PiỮP]ằ"ỠPh"*đ]MỠỦQQỠP]?"[]đMỠÚQQỠP/ƠỖ/ẫƠỖẫP%6ƯddMỠẫợƯẫđ"98ỠƠừ9ỰđP&ằ8[PbeỬ8[P%Ứ9P&ă"Pgâ"P8[ếấ"P8ặ"Pđ"(8[Pd.P&ếầ%Pd"(đP%]YđP]ẵ8Pđc98[Pđ]ấ"P["Ư8Pđâ"ỐPo8]ỎPỵ"8]P]àƯỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠĐ"!eP$">eP6ỪPgẻPỨ8PdỬ8Pẫ]#7PdfƯPừựEẪPSỤP["ỬP&Ư8[P&ếầ%P%ẵPbeƯ8P%Ử8]PdỨđP&")ePđcƯÔPờằPợã8[PƯ8P7ậPcằ8[P&")ePđcƯPdƯeP5]"PcƯPbeí(đP&18]P5]ậ"PđăPgỪP$WđPđỰ7P["Ư7PRQP&ă"Pđếầ8[P6"!8PbeƯ8P&(8P]Ừ8]Pg"PdỬ8PieỶđÔP$eã8P$Ứ8Pđ]ể%Pẫ]#7P["ỬỐPĐ]?9P%ẵPbeƯ8P&")ePđcƯÔP]ắPdẵP%ã8[P$ăP[]"PcảPdỬ8Pẫ]#7P%]ềƯPTỤPđ]Ừ8]Pẫ]Ỹ8P*"8]P*ếẩ8[ÔPđeíP8]"!8P5(đPbeỬP["Ứ7P&18]P%]9Pđ]ỶíP%]2P%aPđệPRÚP-PRỤPđ]Ừ8]Pẫ]Ỹ8ÔP8]")eP%]2Pđ"!eP5]ã8[P&ỰđPỤQOPd9Pgâ"P%ã8[P$ăỐPỡỴíP6ỪP%V8P%ềPiỨ%P&18]PdỬ8Pẫ]#7P6ỪPđ]ể%Pẫ]#7P["ỬPđ]?9Pỷ[]1P&18]PŨỦ/SQSQ/ỷỡ-ợẪỐPỷ]")eP8[ếấ"P8ặ"Pđ"(8[P&ỮPđ]Ư7P["ƯPbeỬ8[P%Ứ9P%]9PdỬ8Pẫ]#7P8ỪíÔP5]"(8P8[ếấ"Pđ"!eP*ẹ8[Pđ"8Pđếậ8[PdễP*ẻ8[ỐPý]"PgẻPg"<%P$1Pẫ]Ư8]Pẫ]e"ÔP%Ứ%P8[]<Pd3P6!8Pđ"(8[P%]9PcX8[P]àP$1P6ệƯPgỪP5]ã8[P$"(đP&aP6ỪP]Ừ8[P["ỬỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠĐếẵ8[PđểÔPgẻPg"<%P6"!8PbeƯ8P&(8PdỬ8Pẫ]#7P5;9PcƯeP%ẽPý?cƯP%ê8[Pđ]eP]éđPdểPbeƯ8PđỴ7P6â8PđệP*ếP6e@8ỐPDỬ8Pẫ]#7P8ỪíP&ếầ%PbeỬ8[P$ỨP$ậ"Pừ9ƯP]@ePỷ[eí{8PĐ]é%PĐ]ẹíPĐ"!8ÔPBeƯ8[Pỳ"8]PG69[dPgỪPừX8[P“*eP7ẻ%”ÔPgâ"P8]f8[Pđ]ã8[Pđ"8PdƯ"P6<%]Pg)P%ã8[P*ẻ8[ỐPý(đPbeỬP5">7PđcƯP%]9Pđ]ỶíPdỬ8Pẫ]#7P5]ã8[P&ỰđP]Ừ7P6ếầ8[P%]ỶđPiẵP8]ếP%ã8[P$ăÔP%]ềƯP&(8PTÚOPd9c$"đ96P-P%]ỶđPđỰ9P8[àđÔP8]ế8[P5]ã8[P[]"PcảPđc!8P8]Ữ8ỐPừ9ƯP]@ePĐ]ẹíPĐ"!8P&ỮP$1P5]ậ"PđăPg)Pđằ"P“ỳệƯP*ă"P5]Ứ%]P]Ừ8[”PgỪP$1PđỰ7P["Ư7P&>P&")ePđcƯỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠợẹ8[Pđ]ấ"P&">7ÔPợã8[PƯ8Pđ28]Pỡắ8[PỷƯ"P%ê8[P&ỮP5]ậ"PđăPgẻPỨ8PdỬ8PieỶđÔP$eã8P$Ứ8P]Ừ8[P["ỬP6"!8PbeƯ8P&(8PdỬ8Pẫ]#7P7jPẫ]#7PừƯ8Ưíe5"ỐPợƯPd3Pỡ9Ừ8Pở"PờV8[Pđệ8[PbeỬ8[P%Ứ9PdỬ8Pẫ]#7P5?7P%]ă8[P8W8[PừƯ8Ưíe5"PDe8d%c??8Pờ9*íP%aP%]2PdăP%]ă8[P8W8[P%Ư9P]ẵ8P8]")ePd9Pgâ"Pđ]ể%Pđ(P5">7P8[]"<7ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠĐ]ể%Pđ(P%]9Pđ]ỶíÔP8[ƯíPđệPđcếâ%P5]"P%Ứ%PgẻPg"<%P8a"Pđc!8P&ếầ%P&ếƯPcƯPỨ8]PdỨ8[ÔP["â"Pđceí)8Pđ]ã8[P&ỮP6"!8Pđẻ%P%Ử8]P$Ứ9Pg)Pđ08]PđcỰ8[P8[ếấ"P8ặ"Pđ"(8[ÔPýỹỳPỘđ]e@đP8[fP7Ưc5?đ"8[ÔP%]2P8[ếấ"P%aP%]eí!8P7ã8PdỴePđc!8P7ằđP638]Pgể%ÔP%aP5]ỬP8V8[P*=8P*WđP*ếP6e@8ÔP%aPdề%PỬ8]P]ếậ8[Pđc98[P%ằ8[P&ắ8[ỔPbeỬ8[P%Ứ9PdỬ8Pẫ]#7PdƯ"PdểPđ]@đÔPđ]ặ"Pẫ]ắ8[P%ã8[P*ẻ8[P-P&Y%P$"<đP6ỪPđc98[P%Ứ%P638]Pgể%Pđ]ể%Pẫ]#7P%]ề%P8V8[ÔP7jPẫ]#7PgỪPđ]eă%ỐPờằPÍPđ(P%ê8[P8]")eP6Ỹ8P6!8Pđ"(8[P%Ử8]P$Ứ9Pg)P]"<8Pđếầ8[P8[]<Pd3ÔPýỹỳPđ]Ư7P["ƯPbeỬ8[P$ỨPđ]ể%Pẫ]#7P%]ề%P8V8[P8]ếPđ]eă%P%]fƯP$<8]ÔP[ỴíP]">eP6Ỹ7P8[eíP]">7P%]9P8[ếấ"Pđ"!eP*ẹ8[ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠĐcếâ%Pí!eP%ỸeP%ỶẫP$Ứ%]P&aÔP8[ỪíPRÙ/Ù/SQSÚPBeă%P]ằ"P&ỮPđ]ã8[PbeƯPỳe@đPdễƯP&ặ"ÔP$ặPde8[P7ằđPdăP&")eP%ẽƯPỳe@đPBeỬ8[P%Ứ9ÔP%aP]"<eP6ể%PđệP8[ỪíPR/R/SQSÙỐPỳe@đP7â"P&ỮPbeíP&18]PcảPbeí)8PgỪP8[]3ƯPgẻP%ẽƯP8[ếấ"P%]eí>8PđỬ"PdỬ8Pẫ]#7PbeỬ8[P%Ứ9P-Pđc98[P&aP%aP8[ếấ"P8ặ"Pđ"(8[PgỪP%Ứ%PýỹỳP8]X7P8Ỵ8[P%Ư9PđcỨ%]P8]"<7PgỪP$Ử9Pg<Pbeí)8P6ầ"P%ẽƯP8[ếấ"Pđ"!eP*ẹ8[ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠợẻPđ]>ÔP8[ếấ"P%]eí>8PđỬ"PdỬ8Pẫ]#7PbeỬ8[P%Ứ9Pẫ]Ử"PiỨ%P7"8]P&ằPđ"8P%@íP%ẽƯPđặP%]ề%ÔP%ỨP8]Ỵ8PbeỬ8[P%Ứ9ÕP5">7PđcƯP&ỸíP&ẽPđỪ"P6"<eP6"!8PbeƯ8P&(8PdỬ8Pẫ]#7ÔP]Ừ8[P]aƯÔP*1%]PgẻỐPĐcếấ8[P]ầẫP%]ếƯPđệ8[PdễP*ẻ8[P]9Y%P%]ếƯP]">ePcảPg)PdỬ8Pẫ]#7ÔP*1%]PgẻPđ]0P5]ã8[P&ếầ%Pẫ]:ẫP["â"Pđ]"<eỐPỡắ8[Pđ]ấ"ÔP]àPẫ]Ử"P%e8[P%ỶẫP%Ứ%PđỪ"P6"<eP6"!8PbeƯ8P&(8P8ằ"P*e8[PbeỬ8[P%Ứ9P5]"P&ếầ%P%ẵPbeƯ8P%aPđ]#7Pbeí)8Pí!eP%ỸeÔPgỪP%]1ePđcỨ%]P8]"<7Pđcếâ%Pẫ]ỨẫP6e@đP8(ePbeỬ8[P%Ứ9PdƯ"P6<%]ỐPỡY%P$"<đÔP8[ếấ"P%aPỬ8]P]ếậ8[P$WđP$eằ%Pẫ]Ử"P%ã8[P5]Ư"Pđ]ã8[Pđ"8PbeỬ8[P%Ứ9P8[ƯíPđcếâ%PgỪPđc98[P5]"Pđ]ể%P]"<8PbeỬ8[P$ỨPdỬ8Pẫ]#7ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠỡ>Pỳe@đPBeỬ8[P%Ứ9PSQSÚPdễƯP&ặ"Pđ]ể%PdểP&"PgỪ9P%eằ%Pdă8[ÔP%Ỹ8P%aPdểPgỪ9P%eằ%P&ắ8[P$ằPđệPẫ] ƯP%ẵPbeƯ8P%]ề%P8V8[ÔP*9Ư8]P8[]"<ẫPgỪP%] 8]P8[ếấ"P8ặ"Pđ"(8[ỐPợẵPbeƯ8P%]ề%P8V8[P%Ỹ8P&#íP7Ự8]P5">7PđcƯÔP["Ứ7PdỨđP%Ứ%P8ằ"P*e8[PbeỬ8[P%Ứ9Pđc!8P7Ự8[PiỮP]ằ"ÕP5"!8Pbeí(đPiễP6ìP8[]"!7P%Ứ%P]Ừ8]Pg"Pg"Pẫ]Ự7ỐPở9Ư8]P8[]"<ẫP%Ỹ8P7"8]P$Ự%]ÔP%e8[P%ỶẫP&ỸíP&ẽPđ]ã8[Pđ"8Pg)PdỬ8Pẫ]#7ÔP%]1ePđcỨ%]P8]"<7Pg)P8ằ"P*e8[PbeỬ8[P%Ứ9ỐPĐc98[P5]"P&aÔP8[ếấ"P8ặ"Pđ"(8[ÔPýỹỳPẫ]Ử"P8Ỵ8[P%Ư9PìPđ]ề%P&Ự9P&ề%P8[])P8[]"<ẫÔP%]2P8!8PbeỬ8[P%Ứ9P8]f8[PdỬ8Pẫ]#7P&ỮP]">ePcảP]9Y%P%aPđcỬ"P8[]"<7Pđ]ể%Pđ(ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠƠG"<%Pd"(đP%]YđP]9ỰđP&ằ8[PbeỬ8[P%Ứ9P%ẽƯP8[ếấ"P8ặ"Pđ"(8[PgỪPýỹỳPđc!8P7Ự8[PiỮP]ằ"P6ỪP%Ỹ8Pđ]"(đPđc98[P$ă"P%Ử8]P]"<8P8ƯíÔP8]X7P$Ử9Pg<P8[ếấ"Pđ"!eP*ẹ8[PgỪP["fP[08PdểP7"8]P$Ự%]Pđc98[P7ã"Pđcếấ8[Pđceí)8Pđ]ã8[PdăỐPỳe@đPBeỬ8[P%Ứ9PSQSÚPdễƯP&ặ"P6ỪP7ằđP$ếâ%Pđ"(8PbeƯ8Pđcà8[Pđc98[P]9Ừ8Pđ]"<8P]Ừ8]P6Ư8[Pẫ]ỨẫP6ìP-Pd98[P&>P6e@đPđ]ể%PdểPẫ]ỨđP]eíP]"<ePbeỬÔPcỶđP%Ỹ8PdểP&ắ8[Pđ]e@8PgỪPđcỨ%]P8]"<7PđệPđ9Ừ8PiỮP]ằ"ỐỖ/ẫƠỖẫP%6ƯddMỠẫờ9*íỠPdđí6?MỠđ?iđ-Ư6"[8ỎPc"[]đÕỠƠỖdđc98[ƠờỨ%]Pỷ[eí!8Ỗ/dđc98[ƠỖ/ẫƠ