Khó khăn trong việc xây dựng thương hiệu cho các sản phẩm làng nghề truyền thống

Bài và ảnh: Minh Hà 20:56 26/06/2018

(Baothanhhoa.vn) - Thanh Hóa hiện có 155 làng nghề, nghề truyền thống trong lĩnh vực tiểu thủ công nghiệp. Trong những năm qua, sự phát triển của các làng nghề đã góp phần không nhỏ vào tốc độ tăng trưởng kinh tế và giải quyết việc làm cho lao động. Tuy nhiên, có một thực trạng là hầu hết các sản phẩm làng nghề vẫn đang gặp nhiều khó khăn trong việc tiêu thụ.

IỶMKỤ?Ố88ÉJ5ỹỸ9?ƯJÍỡỶ.K&ỶỚ;K97,;ỴKâỸXỤKầQậKỦặ;ỴK9Ỷă ;ỴKỶỸXaKỤỶ,KỤỒỤK8Ỗ;K5ỶU:K?Ộ;ỴK;ỴỶWK97aậW;K9Ỷ{;ỴI/ỶMÍI5KỤ?Ố88ÉJ5ộƯỐỦJÍKỹỶỐ;ỶKộ.ỐKỶỸX;KỤ.KMÒÒK?Ộ;ỴK;ỴỶWỂK;ỴỶWK97aậW;K9Ỷ{;ỴK97,;ỴK?%;ỶKâặỤK9ỸYaK9ỶảKỤ>;ỴK;ỴỶỸX5ỄKỹ7,;ỴK;Ỷẵ;ỴK;Ớ:K6aỐỂK8ặK5ỶỒ9K97ỸY;KỤảỐKỤỒỤK?Ộ;ỴK;ỴỶWKŨƠKỴ.5K5ỶS;K&Ỷ>;ỴK;Ỷ)KâỘ,K9{ỤKŨ[K9Ớ;ỴK97ă3;ỴK&Ỹ;ỶK9VKâỘKỴỸỖỸK6aậV9KâỸXỤK?Ộ:KỤỶ,K?Ố,KŨ[;ỴỄKỹaậK;ỶỸỮ;ỂKỤ.K:[9K9ỶặỤK97Ổ;ỴK?ỘKỶSaKỶV9KỤỒỤK8Ỗ;K5ỶU:K?Ộ;ỴK;ỴỶWKâÚ;KŨỐ;ỴKỴỞ5K;ỶỸWaK&Ỷ.K&ỶỚ;K97,;ỴKâỸXỤK9ỸỮaK9ỶạỄI/5ÍI5KỤ?Ố88ÉJ5ị,ỦậJÍIỸ:ỴK87ỤÉJ//ỤỄÙỐ,9ỶỐ;ỶỶ,ỐỄâ;/Ỹ:Ỵ/ỦƯ8&9,5/;Ưấ8/MÕNỌ/ÓÕỦNNLÒỌÓỌ9ÕMLL?LỄấƯÙ5JK/ÍKỷỖ;KầaR9KỤỶỐ,KŨè;K?};ỴKầaR9K&ỶUaK9ỔỸKầƠKộ,Ợ;ỴKỹỶ=;ỶKGộ,Ợ;ỴKộ.ỐHỄKI5KỤ?Ố88ÉJ5ị,ỦậJÍỹỔỸK9Ỷ=K97ă1;ỴK97,;ỴK9$;ỶỂKỤỒỤK8Ỗ;K5ỶU:K9ằK?Ộ;ỴK;ỴỶWK97aậW;K9Ỷ{;ỴỂK;ỶăK;ă0ỤK:Ờ:KịỐKpỘ;ỴKGỹ%;ỶKồỸỐHỂK;ỴỶWK7è;KỹỸV;Kp[ỤKGộTaKp[ỤHỂKÙỒ;ỶKỴỐỸKỹắKỹ7ạKGỹỶ(KẦaQ;HỄỄỄKâÚ;KŨă2ỤK&ỶỒỤỶKỶỘ;ỴKÙỸV9KŨV;KâỘKăỐKỤỶa[;ỴỄKỹaậK;ỶỸỮ;ỂK&ỶỸKâă ;K7ỐK9Ỷ=K97ă1;ỴK;Ỵ,ỘỸK9$;ỶKỶ,ỞỤK6a{ỤK9VỂK8Ỗ;K5ỶU:K?Ộ;ỴK;ỴỶWKỤảỐKỹỶỐ;ỶKộ.ỐKỴỞ5K;ỶỸWaK&Ỷ.K&ỶỚ;Kâ#KỤỶăỐKầQậKỦặ;ỴKŨă2ỤK9Ỷă ;ỴKỶỸXaỄI/5ÍI5KỤ?Ố88ÉJ5ị,ỦậJÍộaậX;Kr>;ỴKỉ{;ỴKỤ.KNÕK?Ộ;ỴK;ỴỶWỂK;ỴỶWK97aậW;K9Ỷ{;ỴỂK;Ỷă;ỴKŨV;K;ỐậK:0ỸKỤỶ$KỤ.K?Ộ;ỴK;ỴỶWK;.;K?ỒKỹ7ă1;ỴKồỸỐ;ỴKŨă2ỤKỤ>;ỴK;ỶT;K9Ỷă ;ỴKỶỸXaỄKỹ#:KỶỸYaKâWKâR;KŨWK;ỘậỂKỤỶá;ỴK9>ỸKŨƠK9#:KŨV;K?Ộ;ỴK;ỴỶWK?Ộ:K:ỸV;KỴỔ,K3KầƠKỹỶỚ;ỴKp,;ỴỄKỹ7ă0ỤKŨQậỂK;ỴỶWK?Ộ:K:ỸV;KỴỔ,K3KŨQậKŨƠK&ỶỒK;]ỸK9ỸV;ỴKâỘK6aƯ;K9Ỷa[ỤKŨ{ỸKâ0ỸK;Ỵă1ỸKỦQ;K3K;ỶỸWaKŨ=ỐK5Ỷă ;ỴK97,;ỴK9$;ỶỄKủ;ỴKỹ7ă ;ỴKộẵaKộ,ỐỂK9Ỷ>;KỹQ;KồỸỐ,ỂK;Ỵă1ỸKŨƠKỴỜ;KÙ.K9ằK?QaKâ0ỸK;ỴỶWK;ỘậỂKỤỶỸỐK8ỰỀK“pQaK;ỐậỂK;Ỵă1ỸK;(K97aậW;K;Ỵă1ỸK&ỸỐKŨYKỴỸ0ỸK9ỶỸXaK8Ỗ;K5ỶU:K:ỸV;KỴỔ,KỤảỐK:#;ỶK?Ộ:K7ỐỄKrỶă;ỴK;Ỵă1ỸKỦQ;KỤỶá;ỴK9>ỸKỶậKâ(;ỴK9Ỷ1ỸKỴỸỐ;K90ỸỂK?Ộ;ỴK;ỴỶWK:ỸV;KỴỔ,K8ỬK80:KŨă2ỤKỤ>;ỴK;ỶT;K9Ỷă ;ỴKỶỸXaKŨYKÙỘKỤ,;KậỮ;K9Q:KỴỜ;KÙ.Kâ0ỸK;ỴỶWKâỘKỶ ;KỶV9KŨYKỤỶ,K8Ỗ;K5ỶU:K?Ộ:K7ỐKỤ.KỤỶ"KŨắ;ỴK97Ữ;K9Ỷ=K97ă1;Ỵ”ỄI/5ÍI5KỤ?Ố88ÉJ5ị,ỦậJÍỹ7,;ỴK6aỒK97#;ỶK5ỶỒ9K97ỸY;ỂK97ỖỸK6aỐK;ỶỸWaK9ỶỚ;ỴK97S:ỂK;Ỷẵ;ỴK;Ỵă1ỸK9Ỷ2K?Ộ;ỴK;ỴỶWK:[ỤKỦQ;KỦạ;ỴKjỔ9KỹỘỸỂKầƠKộ,Ợ;ỴKộỘKGộ,Ợ;ỴKộ.ỐHKŨƠKâỘKŨỐ;ỴKỴ.5K5ỶS;KỴ#;KỴỸẵKỴỸỒK97=KâỚ;KỶ.ỐK9ằK;ỴỘ;KŨ1ỸỄKịỢ;ỴKÙỘ;K9ỐậK9ỘỸKỶ,ỐỂKỶ(KŨƠK?Ộ:K7ỐK;Ỷẵ;ỴK8Ỗ;K5ỶU:KỴ"K9Ỹ;ỶKầỖ,K;ỶăK8T5KỴạỂK9ảKỤỶèỂKỤỒỤK?,ỔỸKÙỘ;KỴỶVK9ỶƯ,K&ỸYaKeỂKfaỄKrỶẵ;ỴK;Ớ:KỴS;KŨQậỂK9Ỷ2K;ỴỶWKjỔ9KỹỘỸKŨƠKỶă0;ỴKŨV;K8Ỗ;KầaR9KỤỒỤK:Ở9KỶỘ;ỴKỦQ;KỦạ;ỴK;ỶăKỤẳỐỂK97S;KỴ"ỂKỤSaK9ỶỐ;ỴỄỄỄKŨ};ỴK9Ỷ1ỸKŨăỐKỶỘ;ỴK9ỶảKỤ>;ỴK:dK;ỴỶXKGỶỘ;ỴK&ỶỖ:K97ỐỸHKâỘ,K8Ỗ;KầaR9ỄKỷỖ;K5ỶU:KỤảỐK?Ộ;ỴK;ỴỶWK?Ộ:K7ỐỂKÙỒ;K97Ữ;K9Ỷ=K97ă1;ỴK9ỶR5KỶ ;K;ỶỸWaK8,Kâ0ỸK?Ộ;ỴK:[ỤK&ỶỒỤK97,;ỴK;ă0ỤỄKrỴaậỮ;K;ỶQ;KỤỒỤK8Ỗ;K5ỶU:K?Ộ;ỴK;ỴỶWKjỔ9KỹỘỸKỤ.KỴỸỒK9ỶR5KỶ ;K?ỘKỦ,KỤỒỤK8Ỗ;K5ỶU:KỤảỐK?Ộ;ỴK;ỴỶWKỤỶăỐK9#:KŨă2ỤK9Ỷ=K97ă1;ỴK];KŨ=;ỶKâỘKỤã;ỴKỤỶăỐKầQậKỦặ;ỴKŨă2ỤK9Ỷă ;ỴKỶỸXaK7ỸỮ;ỴỆK8Ỗ;KầaR9KỤảỐK?Ộ;ỴK;ỴỶWKỶỸX;KỤ!;K;Ỷ)K?ỰK9ỶƯ,KỶ[KỴỸỐKŨ#;ỶỄI/5ÍI5KỤ?Ố88ÉJ5ị,ỦậJÍỹỶ1ỸKỴỸỐ;K6aỐỂKỶ,Ổ9KŨ[;ỴKỤảỐKỤỒỤK?Ộ;ỴK;ỴỶWK97Ữ;KŨ=ỐKÙỘ;K9$;ỶK9aậKỤ.KÙă0ỤK5ỶỒ9K97ỸY;ỂK8,;ỴKỤỶăỐK9ỶặỤK8ặK];KŨ=;ỶỂKÙW;Kâẵ;ỴỄKỷ{KỶ[K?Ộ:K;ỴỶWK97,;ỴKỤỒỤK?Ộ;ỴK;ỴỶWKỴỸỖ:ỂK:[9K8{K?Ộ;ỴK;ỴỶWKÙ=K9ỶaKỶỪ5K6aậK:>K8Ỗ;KầaR9ỄKịỮ;KỤỔ;ỶKŨ.ỂKỶSaKỶV9KỤỒỤK?Ộ;ỴK;ỴỶWK97aậW;K9Ỷ{;ỴK9ỔỸK9$;ỶK9ỐKỤỶăỐKầQậKỦặ;ỴKŨă2ỤK9Ỷă ;ỴKỶỸXaKỤỶ,K8Ỗ;K5ỶU:ỆKâỸXỤK9ỸỮaK9ỶạKỶỘ;ỴK5ỶỖỸK6aỐK;ỶỸWaK&ỶQaK97a;ỴKỴỸỐ;KỶ,ỞỤK5ỶỖỸK8ẳKỦạ;ỴK9Ỷă ;ỴKỶỸXaKỤảỐKŨ{ỸK9ỒỤỄKịỮ;KỤỔ;ỶKŨ.ỂK9cK?XK9ỶỘ;ỶK?T5K9]KỤỶắỤK?Ộ;ỴK;ỴỶWKỤảỐKỤỒỤKŨ=ỐK5Ỷă ;ỴKỤ!;K7R9K@9ỂKỶ,ỞỤKỤ.K;Ỷă;ỴKỤỒ;KÙ[K&ỸỮ:K;ỶỸX:K;Ữ;KâỸXỤKầQậKỦặ;ỴKỤỶă ;ỴK97#;ỶK6aỖ;ỴKÙỒỂK9ỸV5K9Ỷ=ỂKầáỤK9ỸV;K9Ỷă ;ỴK:ỔỸỄỄỄKỤ!;KỶỔ;KỤỶVỄI/5ÍI5KỤ?Ố88ÉJ5ị,ỦậJÍjYK8Ỗ;K5ỶU:K?Ộ;ỴK;ỴỶWK9ỶặỤK8ặKỤ.KỤỶ"KŨắ;ỴK97Ữ;K9Ỷ=K97ă1;ỴK9Ỷ#K:"ỸKỤ K83K8Ỗ;KầaR9ỂK&Ỹ;ỶKỦ,Ố;ỶK97,;ỴK?Ộ;ỴK;ỴỶWK5ỶỖỸK&Ỷ>;ỴK;Ỵằ;ỴKỤỖỸK9ỸV;K:ÚaK:ƠỂK9Ổ,K8Ỗ;K5ỶU:K:0ỸỂKŨ[ỤKŨỒ,ỂK5ỶàKỶ25Kâ0ỸK9Ỷ=KỶỸVaK&ỶỒỤỶKỶỘ;ỴỄKịỮ;KỤỔ;ỶKŨ.ỂKỤỒỤK?Ộ;ỴK;ỴỶWKỤS;K;Q;ỴKỤỐ,K97#;ỶKŨ[K;Ỵă1ỸK?Ố,KŨ[;ỴỂK9ỸV5K9ỶaKỤ>;ỴK;ỴỶXK:0ỸỂK5ỶỒ9KỶaậK9ỶVK:Ổ;ỶKỤảỐKỤỒỤK;ỴỶXK;ỶQ;K97,;ỴKỤỖỸK9ỸV;K:ÚaK:ƠỂK97aậW;K;ỴỶWKỤỶ,K?05K97ỰỄKj};ỴK9Ỷ1ỸỂK9]KỤỶắỤKỴỸ0ỸK9ỶỸXaK8Ỗ;K5ỶU:ỂKỶỘ;ỴKỶ.ỐK:0ỸK9Ỷ>;ỴK6aỐKỶ[ỸKỤỶ2ỂK97ỸY;K?Ơ:K97,;ỴKâỘK;Ỵ,ỘỸK;ă0ỤỂK9ằ;ỴKÙă0ỤK9ỸV;K90ỸKỴỸỐ,KỦ=ỤỶKÙỒ;KỶỘ;ỴK97ặỤK9ỸV5KỴỸẵỐKỤ K83K8Ỗ;KầaR9Kâ0ỸKỤ K83K9ỸỮaK9ỶạKŨYKỴỸỖ:KÙ09KỤỶỸK5Ỷ@K97a;ỴKỴỸỐ;ỄKẦQậKỦặ;ỴKâỘK5ỶỒ9K97ỸY;K9Ỷă ;ỴKỶỸXaK?ỘKậVaK9{K6aỐ;K97(;ỴKỤỶ,K8ặK9};K9ỔỸKâỘK5ỶỒ9K97ỸY;KỤảỐK?Ộ;ỴK;ỴỶWỄKỡỶỸKầQậKỦặ;ỴKŨă2ỤK9Ỷă ;ỴKỶỸXaK8ỬK9Ớ;ỴK9@;ỶKỤỔ;ỶK97Ố;ỶKỤỶ,K8Ỗ;K5ỶU:ỂKâỸXỤK9#:K&ỸV:K9Ỷ=K97ă1;ỴK9ỸỮaK9ỶạK8ỬK9ỶaT;K?2ỸKỶ ;ỂK;ỶR9K?ỘKŨ{ỸKâ0ỸKỤỒỤK:Ở9KỶỘ;ỴKầaR9K&ỶUaỄI/5Í