Chú trọng quảng bá thương hiệu cho sản phẩm OCOP
(Baothanhhoa.vn) - Sau nhiều năm nỗ lực xây dựng, đến nay, tỉnh Thanh Hóa đã có 196 sản phẩm đạt chứng nhận OCOP cấp tỉnh; trong đó, có 1 sản phẩm 5 sao, 44 sản phẩm đạt 4 sao... Nhờ sở hữu lợi thế đa dạng về địa hình, khí hậu, sản phẩm OCOP của tỉnh khá đa dạng từ nông nghiệp, tiểu thủ công nghiệp, những sản phẩm đặc sản cả ở vùng biển, đồng bằng, trung du và miền núi... Nhận thức được vai trò của công tác quảng bá đối với hoạt động tiêu thụ, các đơn vị, tổ chức hội, doanh nghiệp, HTX đã chú trọng đẩy mạnh các hoạt động xúc tiến. Từ đó, tăng cường sự lan tỏa thương hiệu sản phẩm đến với người tiêu dùng.
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