Đổi mới cách tiếp cận thị trường khách du lịch
(Baothanhhoa.vn) - Những năm gần đây lượng khách đến các khu, điểm du lịch Thanh Hóa tăng mạnh, song doanh thu vẫn chưa được như kỳ vọng. Thực tế này đòi hỏi ngành “công nghiệp không khói” cần có những cách tiếp cận thị trường mới, phù hợp với nhu cầu, thị hiếu của du khách và yêu cầu phát triển trong tình hình mới.
ẳởcẫoùếÃÃ7ẩÀ&ỡĂùọẩẵÒyỡẫụỵỡẫoềoởẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫúởềoởẫóẮẫùroởẳ/ởcẵẳÀẫoùếÃÃ7ẩÀỞọếóẩẵỦởBủợẫủgụẫợjủẫòỉEẫùẤỹủợẫúởềoởẫòộủẫoềoẫúởẮãẫòỡơụẫóẮẫùroởẫ&ởếủởẫỞưếẫĂgủợẫụểủởãẫÃũủợẫóũếủởẫĂởẮẫCmủẫoởẤếẫòẤỹoẫủởẤẫúẸẫCừủợăẫ&ởẨoẫĂộẫủệEẫòứỡẫởựỡẫủợệủởẫ“oữủợẫủợởỡỗÀẫúởữủợẫúởưỡ”ẫojủẫoưẫủởBủợẫoềoởẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫụỵỡãẫÀởẶẫởỹÀẫCỵỡẫủởẮẫojẮãẫĂởrẫởỡộẮẫoẴếẫóẮẫúởềoởẫCệẫEồẮẫojẮẫÀởềĂẫĂẢỡơủẫĂẢũủợẫĂqủởẫởqủởẫụỵỡăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀOếÀĂỡũủẩẵẳỡụợẫoùếÃÃ7ẩóĂởẮụnẫỡOọủĂọẢẩẫÃĂEùọ7ẩDỡóĂởạẫẽbbÀĐảẫởọỡợởĂạẫẹbbÀĐảẩẫÃẢo7ẩ//ỡănếũĂởếủởởũếăCủ/ủọDÃ/debc/cẻẻóébêéẹccĂđccêẻùbăuÀợàẢ7êẹcẩẫếùĂ7ẩÒyỡẫụỵỡẫoềoởẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫúởềoởẫóẮẫùroởẩẫDỡóĂở7ẩẽbbẩẫởọỡợởĂ7ẩẹbbẩẫ/ẵÒẤỷủợẫĂẢẤỹĂẫzỡÀùỡủọẫóệỡẫởỳủẫébbụẫĂểỡẫẾủởẫ=ởềĂẫỞũĂọùÃẫáẫ%ọÃũẢĂÃẫợỡẰÀẫóẮẫúởềoởẫúởềụẫÀởềẫĂẢừủẫCõủẫCôẫòõÀẫoẴếẫòỡơụẫòộủăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵ&ởrẫĂẢẤỷủợẫĂởếEẫòyỡãẫủởẮẫojẮãẫĂởrẫởỡộẮãẫĐẮẫởẤỵủợẫóẮẫùroởẫoÂủợẫĂởếEẫòyỡãẫủợệủởẫóẮẫùroởẫ&ởếủởẫỞưếẫCqẫCkEẫoÂủợẫòfẫoưẫủởBủợẫĂởếEẫòyỡẫĂpoởẫoẨoẫĂẢũủợẫCỡỗoẫủỉủợẫoếũẫoởĩĂẫùẤỹủợẫóroởẫCẲãẫòếẫóểủợẫởưếẫÃễủẫÀởlụãẫĂẢễỡẫủợởỡỗụăăăẫÒwủợẫĂởỷỡẫĐềoẫòrủởãẫòỡổẮẫojủẫùệụẫùệẫẠẮễủợẫnềẫủởBủợẫÃẨẫĂởếEẫòyỡẫĩEẫụxĂẫoềoởẫủyỡẫnkĂãẫởĩÀẫómủẫủởĩĂăẫ&ởọũẫòưãẫĂởềủợẫđ/dbddẫĂsủởẫ&ởếủởẫỞưếẫòfẫoởpủởẫĂởẦoẫoữủợẫnvẫnỡơẮẫĂẢẤủợẫCệẫÃùũợếủẫ“ÓẮẫùroởẫ&ởếủởẫỞưếẫ-ẫỞẤỳủợẫÃhoẫnvủẫụẶế”ăẫÒỉEẫòẤỹoẫĐọụẫủởẤẫùỷỡẫoếụẫúộĂẫCổẫÃẨẫòếẫóểủợãẫÀởũủợẫÀởẰẫoẴếẫĂệỡẫủợẮEồủẫóẮẫùroởảẫùỷỡẫụỷỡẫoởệũãẫúởpoởẫùỗẫóẮẫúởềoởẫụẮữủẫÀởẤỳủợẫòộủẫĂẢễỡẫủợởỡỗụẫCệẫúởềụẫÀởềẫóẮẫùroởẫ&ởếủởẫỞưếẫnĩĂẫúẸẫùẰoẫủệũãẫnĩĂẫúẸẫủỳỡẫòỉẮăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵOẶủợẫCỵỡẫĐỉEẫóẨủợẫoởỡộủẫùẤỹoẫẠẮễủợẫnềãẫCỡỗoẫùẨếẫoởừủẫĂởrẫĂẢẤỷủợẫĂẢừủợẫòỡơụãẫòlEẫụểủởẫùỡồủẫúộĂẫợỡBếẫoềoẫòrếẫÀởẤỳủợãẫCẶủợẫĂẢũủợẫoễẫủẤỵoẫoÂủợẫởộĂẫÃẦoẫẠẮếủẫĂẢừủợăẫ&sủởẫ&ởếủởẫỞưếẫĐềoẫòrủởãẫụẲoẫĂỡồẮẫoẴếẫoềoẫởũểĂẫòxủợẫùỡồủẫúộĂẫúởữủợẫoởsẫóẬủợẫùểỡẫAẫCỡỗoẫĂểũẫẢếẫÃễủẫÀởlụãẫĂũẮẢãẫĂẮEộủẫóẮẫùroởẫụỵỡẫụệẫoứủẫởẤỵủợẫòộủẫCỡỗoẫĂởẮẫởẰĂẫúởềoởẫĂẬẫoềoẫĂởrẫĂẢẤỷủợẫụẲoẫĂỡồẮăẫ&ởữủợẫẠẮếẫòưãẫoữủợẫĂềoẫĂẮEồủẫĂẢẮEổủãẫẠẮễủợẫnềẫoÂủợẫÃốẫòẤỹoẫủỉủợẫĂjụãẫúởỡẫoềoẫòrếẫÀởẤỳủợẫoẶủợẫoởẮủợẫĂếEẫẠẮễủợẫnềẫĂởộẫụểủởẫoẴếẫủởếẮăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵỢỡềụẫòvoẫỢNọÃĂẫ[ỡỗĂẫỦếụẫ-ẫOởỡẫủởềủởẫ&ởếủởẫỞưếẫỦợẮEớủẫ&ởrẫỞệẫoởỡếẫÃôạẫÒyỡẫụỵỡẫoềoởẫẠẮễủợẫnềãẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫoởpủởẫùệẫợỡễỡẫÀởềÀẫẠẮếủẫĂẢừủợẫòơẫĂởẮẫởẰĂẫòẤỹoẫòếẫóểủợẫủợẮwủẫúởềoởăẫ&ởếEẫCqẫĂẢẮEổủẫĂởữủợẫẠẮềẫủởỡổẮẫCổẫĂỡổụẫủgủợẫĂởqẫojủẫĂỡộÀẫokủẫúởềoởẫởệủợẫniủợẫoởpủởẫoởĩĂẫùẤỹủợẫóroởẫCẲãẫĂẢễỡẫủợởỡỗụẫòơẫóẮẫúởềoởẫoễụẫĂởĩEẫởĩÀẫómủẫCệẫojủẫùếủẫĂựếẫòỡổẮẫòưẫòộủẫủởỡổẮẫủợẤỷỡăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵ[ệẫĂởếEẫCqẫĂẨẫụqủởẫẠẮễủợẫnềãẫojủẫòlEẫụểủởẫùỡồủẫúộĂẫCỵỡẫoềoẫóũếủởẫủợởỡỗÀẫùBẫởệủởẫĂẢũủợẫủẤỵoẫCệẫẠẮvoẫĂộẫòơẫởừẫẠẮễủợẫnềẫCổẫÃễủẫÀởlụãẫòỡơụẫòộủẫoẴếẫụqủởăẫNAỡãẫĂữỡẫủưỡẫCổẫợỡềẫĂẢrẫoẴếẫĂữỡãẫÃẦoẫởĩÀẫómủẫoẴếẫĂữỡẫoưẫĂởơẫÃốẫúởữủợẫĂởẮEộĂẫÀởẲoãẫủởẤủợẫòơẫủợẤỷỡẫúởềoẫủưỡẫCổẫủởBủợẫòỡổẮẫĩEẫĂởqẫởỡỗẮẫẠẮễẫoởhoẫoởhủẫÃốẫĂgủợẫợĩÀẫủởỡổẮẫùjủăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵNệẫỞệẫoÂủợẫoởsẫẢửạẫ“ÓẮẫùroởẫ&ởềỡẫÙếủẫCqẫÃếũẫÀởềĂẫĂẢỡơủẫụểủởàẫ[qẫởừẫòlEẫụểủởẫẠẮễủợẫnềãẫĐẰoẫĂỡộủẫniủợẫoởpủởẫoềoẫóroởẫCẲãẫÃễủẫÀởlụãẫụẮếẫÃhụãẫĂẢễỡẫủợởỡỗụãẫCửẫĂởẮkĂẫĂẢẮEổủẫĂởvủợăăăẫỞẤỵủợẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫoẴếẫởừẫoÂủợẫởũệủẫĂũệủẫúởềoẫnỡỗĂăẫOềoẫúởẮãẫòỡơụãẫóũếủởẫủợởỡỗÀẫoẮủợẫoĩÀẫóroởẫCẲẫĂởẤỷủợẫĐẮEồủẫụỷỡẫoềoẫòỳủẫCrẫùBẫởệủởẫẠẮvoẫĂộẫòộủẫĂẢễỡẫủợởỡỗụẫÃễủẫÀởlụãẫòẤếẫẢếẫoởpủởẫÃềoởẫởỹÀẫĂềoẫoẶủợẫÀởềĂẫĂẢỡơủăẫ&ẢồủẫoỳẫÃAẫòưãẫoởpủởẫoềoẫòỳủẫCrẫùBẫởệủởẫÃốẫĂẨẫĐỉEẫóẨủợẫúộẫởũểoởẫẠẮễủợẫnềãẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫụxĂẫoềoởẫĂvĂẫủởĩĂãẫởỡỗẮẫẠẮễẫủởĩĂãẫÀởẶẫởỹÀẫủởĩĂẫCỵỡẫòvỡẫĂẤỹủợẫúởềoởẫoẴếẫụqủở”ăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵOÂủợẫóớẫởỡơẮẫúởỡẫúởẮẫóẮẫùroởẫẾủởẫ=ởềĂẫằĂởrẫĐfẫỦợởỡẫ*ỳủặẫùẮữủẫùệẫòỡơụẫòộủẫởĩÀẫómủẫóẮẫúởềoởẫĂẢũủợẫÃẮvĂẫủởBủợẫủgụẫẠẮếăẫOẶủợẫCỵỡẫóroởẫCẲẫùẤẮẫĂẢẰẫĂỡồẮẫoởẮlủẫeẫÃếũãẫủỳỡẫòỉEẫoứủẫoưẫúởẮẫÀởẦoẫởỹÀẫCỵỡẫòếẫóểủợẫÃễủẫÀởlụãẫóroởẫCẲẫóẮẫùroởãẫĂẢễỡẫủợởỡỗụẫụếủợẫĂpủởẫòxoẫòềũãẫởĩÀẫómủẫủởẤạẫĂẢẤỷủợẫòẮếẫỢũẫÚếẢĂãẫĂẢễỡẫủợởỡỗụẫĐọẫòrếẫởqủởẫẾ&[ẫĐẮEồủẫủẰỡẫ"ẤỵoãẫẠẮễủợẫĂẢẤỷủợẫĂẢẤỹĂẫoựãẫĂẢẤỷủợẫnhủẫÃẰủợẫÃỳủãẫoởèũẫĂởẮEổủẫúếEếúẫĂẢồủẫởwẫ$Ắộẫ*ỳủăăăẫỤỵỡẫòỉEẫủởĩĂãẫĂểỡẫẾủởẫ=ởềĂẫỞũĂọùÃẫáẫ%ọÃũẢĂÃẫoởpủởẫĂởẦoẫúởếỡẫĂẢẤỳủợẫòẤỷủợẫĂẢẤỹĂẫzỡÀùỡủọẫóệỡẫởỳủẫébbụăẫÒỉEẫùệẫĂẢễỡẫủợởỡỗụẫởũệủẫĂũệủẫụỵỡãẫùjủẫòjẮẫĂỡồủẫoưẫụíĂẫĂểỡẫ&ởếủởẫỞưếăẫ[ỵỡẫòếẫóểủợẫoềoẫởũểĂẫòxủợẫCẮỡẫoởỳỡãẫợỡễỡẫĂẢpãẫĂẢễỡẫủợởỡỗụẫởĩÀẫómủãẫúởẮẫóẮẫùroởẫủệEẫĂỡộÀẫĂẲoẫúởìủợẫòrủởẫùệẫòỡơụẫòộủẫởệủợẫòjẮẫĂểỡẫĐẦẫ&ởếủởăẫỦởỷẫCkEãẫoởsẫĂẢũủợẫđẫủợệEẫoẴếẫúẸẫủợởsẫùớẫ&ộĂẫÓẤỳủợẫùroởẫdbdeẫĂểỡẫòỉEẫòfẫòưủẫéãéẫủợởqủẫùẤỹĂẫúởềoởãẫoởỡộụẫởỳủẫẽb9ẫĂyủợẫùẤỹủợẫúởềoởẫòộủẫĂởrẫĐfẫỦợởỡẫ*ỳủẫĂẢũủợẫórÀẫủệEăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵOởỡếẫÃôẫCổẫoởỡộủẫùẤỹoẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợãẫỢỡềụẫòvoẫOữủợẫĂEẫ&ỦỞỞẫÓroởẫCẲẫCệẫÚởềoởẫÃểủẫẾủởẫ=ởềĂẫÙồẫỞwủợẫÒểũẫoởũẫnỡộĂạẫ[ỡỗoẫÀởềĂẫĂẢỡơủẫóroởẫCẲẫòwủợẫnxãẫúởỏÀẫúpủẫúởữủợẫoởsẫợỡẰÀẫóẮẫúởềoởẫoưẫủởBủợẫĂẢễỡẫủợởỡỗụẫĂẢừủẫCõủẫúởỡẫòộủẫẾủởẫ=ởềĂẫỞũĂọùÃẫáẫ%ọÃũẢĂÃãẫụệẫởỳủẫoễẫùệẫòềÀẫẦủợẫĂỡồẮẫoởpẫếủẫĂũệủãẫởĩÀẫómủẫĂẢũủợẫĂqủởẫởqủởẫụỵỡăẫ&ẮEẫủởỡồủãẫoởỡếẫợỡếỡẫòũểủẫòơẫòjẮẫĂẤẫÃốẫùệẫợỡễỡẫÀởềÀẫòơẫúởẮẫóẮẫùroởẫùẮữủẫụếủợẫòộủẫoởũẫóẮẫúởềoởẫủởBủợẫòỡổẮẫụỵỡẫụôãẫĂểũẫủồủẫÃẦoẫởẰĂẫoẴếẫòỡơụẫòộủăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẵOưẫĂởơẫủưỡãẫoẶủợẫCỵỡẫoềoẫoĩÀãẫủợệủởãẫoềoẫóũếủởẫủợởỡỗÀẫòfẫCệẫòếủợẫoởẴẫòxủợẫởỳủẫĂẢũủợẫCỡỗoẫĂỡộÀẫokủẫĂởrẫĂẢẤỷủợẫụẲoẫĂỡồẮăẫ&ẮEẫủởỡồủãẫòơẫóẮẫùroởẫÀởềĂẫĂẢỡơủẫòẰủợẫởẤỵủợãẫoềoẫoỳẫẠẮếủẫẠẮễủẫùÉẫỦởệẫủẤỵoẫojủẫÀởềĂẫởẮEẫởỳủẫủBếẫCếỡẫĂẢứẫ“ủởểoẫĂẢẤAủợ”ẫĂẢũủợẫoữủợẫĂềoẫẠẮễủợẫnềãẫĐẰoẫĂỡộủảẫòrủởẫởẤỵủợẫĂởrẫĂẢẤỷủợảẫoỳẫoĩẮẫùểỡẫÃễủẫÀởlụẫCệẫoởẮEơủẫòyỡẫÃvẫĂẢũủợẫởũểĂẫòxủợẫúỡủởẫóũếủởăẫNồủẫoểủởẫòưãẫĂsủởẫoÂủợẫojủẫủợởỡồủẫoẦẮẫòỡổẮẫoởsủởẫụxĂẫÃvẫoởpủởẫÃềoởẫúpoởẫojẮẫóẮẫùroởẫủởiụẫÀởẶẫởỹÀẫCỵỡẫủởẮẫojẮẫoẴếẫóẮẫúởềoởẫCệẫnvỡẫoễủởẫúỡủởẫĂộẫúởưẫúởgủẫởỡỗủẫủếEăẫOưẫủởẤẫCkEãẫóẮẫùroởẫ&ởếủởẫỞưếẫụỵỡẫoưẫĂởơẫnẦĂẫĂvoẫòơẫCổẫòpoởẫòưủẫcẹẫĂẢỡỗẮẫùẤỹĂẫúởềoởãẫĂyủợẫĂởẮẫẤỵoẫòểĂẫeéãéẫủợởqủẫĂẼẫòwủợẫCệẫÀởềĂẫĂẢỡơủẫóẮẫùroởẫĂẢAẫĂởệủởẫủợệủởẫúỡủởẫĂộẫụÂỡẫủởừủẫCệũẫủgụẫdbdéăẳ/ÀẵẳÀẫoùếÃÃ7ẩÀNũóEẩẫÃĂEùọ7ẩĂọĐĂ-ếùỡợủạẫẢỡợởĂảẩẵẳÃĂẢũủợẵNệỡẫCệẫễủởạẫÙồẫẾủởẳ/ÃĂẢũủợẵẳ/Àẵ